- It is a meeting point for representatives of Livestock and Poultry industry of Greece and the Balkans, as it is the only specialized exhibition of these objects in the region.
- It displays all the important food producing animals, machinery and services, presents the latest developments in the industry and contributes to the opening of new markets and creation of new transactions
- It attracts international participants and the business of the livestock and poultry sector, industries, business representatives, executives of organizations, companies and services but also ordinary consumers.
- It is a springboard for scheduled business meetings with foreign invited trade visitors (hosted buyers).
- It offers a rich program of parallel events, conferences and high-level meetings, where scientists and specialists concern, give answers and present the latest developments in both sectors.
- A targeted promotional and advertising program in Greece and abroad, is giving it international reach and radiation
- It has the stamp of exhibition experience, organizational efficiency and reliability of the national exhibition operator.